Main Project 2

Deutsche Telekom - Streamlining the way customers shop at Telekom

 
 
Client: Deutsche Telekom Europe
Role: UX & UI Designer
Project duration: 8 months
While working at: Gen
 

Brief

Deutsche Telekom Europe works across various different countries, each with a different language, currency, tariff structure and payment habits. Our challenge was to streamline the buying experience for the customer through a unifying flow of product selection and checkout process. As a bonus, we facilitated the maintenance of all European platforms, while solidifying brand identity.

 

My Duties

Wireframing; Visual Design; Responsive Design; Prototyping; Handoff

 

 

DT-Hungary: A shopping cart for a complex product discount system.

 
 

Problematic

The main service DT sells in Hungary is called “Magenta”. When a bundle of fixed and mobile products is bought together, they unlock special discounts and perks. However, this service is not streamlined across countries, neither their discounts.

 

Solutions

First, we clarified the user about what was “Magenta” and how it worked, through explainers in other areas of the marketplace. For the Shopping Cart, we highlighted the effects of “Magenta” discount through bill structure, color and tooltips.

 

Text about the studies on the structure and outcomes of the basket


 

DT-Hungary: A checkout with severe overweight problems.